I have been working as Creative Director in major design projects for a number of big-named brands/clients, executing high-quality concept designs with a keen eye for design, usability, color harmony and balance.

Topping it off with 9 years of extensive hands-on website graphics and interface design background, my vast knowledge and experience empowers me to confidently tackle rigid design requirements.

 

Design Qualifications
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- Over 9+ years of experience in the Website Design industry.

- People’s Choice Award Winner at the 2000 Philippine Webby Awards.

- Expertise in Website graphics creation and Web Interface design.

- Superior working knowledge of the latest web design applications including Adobe Creative Suite (Photoshop, Illustrator, ImageReady) and Macromedia Studio MX (Flash, Fireworks, Dreamweaver)

- Experience in web development using HTML, XHTML, CSS and JavaScript.

- Rich experience in building websites from site conception to site completion.

- Conceptualized, designed and developed over 80 websites including sites for various popular corporations in the automobile and banking industry.

- Experience with optimization of web-based graphics and image animations

- Strong understanding of technical issues surrounding web content, creation and maintenance and search engine optimization.

- Strong working knowledge of User Interface Design to help project teams design innovative and easy to use graphical user interfaces.

- Highly organized and detail-oriented, with the ability to deliver on time and with high quality.

- Strong leadership skills as exhibited by being consistently chosen as team leader for major design projects.

- Strong work ethic combined with a commitment to excellence in all projects undertaken.

- Excellent interpersonal and communication skills.

 
Design Work Experience
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Senior Website Designer
Infolearner LLC
Present

Responsibilities:

- Conceptualizes design mock-ups and website design concepts for numerous online/multimedia projects. This includes planning, analyzing and creating visual solutions for online/multimedia initiatives of the company.

- Determines user's needs, strategies, goals and develops websites and multimedia applications that meet those needs.

- Responsible for deciding the effective and most creative way of expressing a product/service through online media initiatives by way of website design, multimedia design, animation design or online banner designs.

- Creates and develops design paraphernalia for the Company and its sister companies like corporate identity paraphernalia, logos, posters, tradeshow banners, online banner ads, flyers, company brochures and leaflets, multimedia presentation and website designs using the latest design software packages.

- Develops overall theme and layout of the entire website based on the client's project requirements.

- Converts web interface designs to CSS (Cascading Style Sheets) and xHTML (eXtensible Hypertext Markup Language) in preparation for backend deployment.

- Creates the abstract of the databases needed at the backend to be built by the developer for each of the website projects and directs the developer for the database implementation and database relationships.

- Oversee in-house websites and other creative initiatives of the company.

- Manages the content of the websites, making sure that data is up-to-date, including the data which will be kept in the company databases, and consistent with the standards of the company.

- Responsible for ensuring consistency across all elements in each site, maintains consistent industry-competitive “look and feel” for all Info Learner LLC client’s websites,

- Optimizes websites for search engine listing making proper use of META tags, alternate tags, correct and compliant syntax and CSS validations to make sure site has maximum exposure to search engine listings as well as follow the Web standard programming procedure.

- Evaluates the site performance of each website and reports to the manager on the basis of web statistics, web trends, website hits and unique visitors report.

 

Creative Director
Experts Technology Solutions
October 2001 - October 2005

Experts Technology Solutions is the first and leading Saudi Arabian Technology Solutions provider. Since its establishment in Jeddah in 1998, Experts has been actively providing web solutions for a variety of prominent government and corporate clients throughout the country.

Responsibilities:

- Spearheaded the design team in conceptualizing, developing and implementing web design concepts for different clients from automotive sectors as well as banks and corporations in Saudi Arabia including, but not limited to – BMW, Rolls Royce, Mini, Audi, Volkswagen, Bank Saudi Fransi, Saudi-American Bank and Microsoft Arabia.

- Conceptualized and developed site layouts, graphical concepts, storyboards, mock-ups, interaction flow, presentations and information architecture for clients using Adobe PhotoShop and Adobe Illustrator.

- In-charge of presenting the final site design mock-ups and interfaces created by the design team to the client for approval.

- Active involvement in full website lifecycle from analyzing business requirements to creating graphical designs, coding, implementation, testing and deployment.

- Designed the layout, and render graphically executed marketing materials in all media (both in print and in web) adhering to clients’ brand guidelines.

- Highly experienced in rendering vector-based logo designs.

- Conceptualized and designed/redesigned client’s corporate identities and product branding.

- Interacted with numerous client heads and project managers to ensure quality of outputs.

- Key player in providing quality control checks for all around design requirements for clients. Ensures cross-browser and cross-platform compatibility of all elements on all sites.

- Designed and developed GUIs for numerous e-Government Intranet site and e-Documentation initiatives.

- Provided intuitive and user-friendly graphical user interfaces (GUIs) for software applications that the company develops.

- Designed GUIs and site layouts for client’s dynamic sites integrated with Content Management Systems (CMS).

- Involved in outlining design guidelines as well as site documentation needed for complete site turnover.

- Conducted hands-on training sessions to clients’ IT department using Adobe Photoshop 7.0, Adobe Illustrator 7.0 and Macromedia Dreamweaver MX.

- Finalized turnover of projects by giving content management training needed for site maintenance.

 

Solutions Consultant/Senior Web Designer
Wireless Internet Solutions, Inc. (a subsidiary of iAyala Company, Inc.)
March 2000 – August 2001

Wireless Internet Solutions is a Philippine-based IT Solutions provider. WNet is poised to aggressively lead the m-commerce (mobile-commerce) market by developing innovative products, such as wireless chat and doAsia.com WAP (wireless application protocol) site.

Responsibilities:

- Designed and developed company’s WAP conference website that has won the prestigious People’s
Choice Award for the 2000 Philippine Webby Awards.

- Head of web development initiative focused on leading a team of designers and programmers to create in-house websites of company’s subsidiaries.

- Team leader of doAsia website (a regional, Asia-wide travel and leisure website)

- Key player in conceptualizing and developing design paraphernalia for iAyala Company Inc, and its subsidiaries.  (Company logos, posters, banner ads, websites)

- Created online ads like site banners, splash pages, site popups as well as print ads to promote company’s latest software products and promo ads.

- Managed the design and maintenance of company websites.

- Worked with project teams and clients to determine website, page, and mobile application requirements.

- Responsible for ensuring brand consistency across all elements in each site. Maintained consistent industry-competitive “look and feel” for iAyala website and its subsidiaries.

- Pioneer member of the company’s WAP development team, focused in creating bitrate graphics for mobile applications and animations.

 

Senior Design Associate
Web Philippines, Inc.
May 1998 – February 2000

Web Philippines, Inc. is an Internet Business Solutions Provider that focuses on three (3) Strategic Areas: website assessment/planning, design and development, and management.

Responsibilities:

- Created the most number of internal and external sites in the company’s history to date.

- Updated and maintained the company’s two largest and most profitable internal sites such as Trabaho.com, the premiere job site in the Philippines as well as Work.com, a jobsite which caters to off-shore job opportunities.

- Provided assistance in the day-to-day support for client inquiries regarding technical matters.

- Introduced intuitive site interfaces to company’s job sites to improve usability.

- Core member of design conceptualization team, focused in brainstorming site layouts, storyboard rendering, mock-ups, interaction flow and information architecture.

- Monitored the day-to-day activities of 4 juniors web designers to ensure timely accomplishment of necessary tasks and projects.

 
Computer Skills
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Web Graphics:
Adobe PhotoShop, Adobe ImageReady, Adobe Dimensions

Vector Graphics:
Adobe Illustrator, Adobe Fireworks

Motion Graphics:
Adobe Flash

Video Editing:
Macromedia Director MX 2004, iMovie

Sound Editing:
Sonic Soundry Sound Forge, Goldwave

Authoring Tools:
Adobe Dreamweaver, Adobe GoLive, MS Frontpage, NetOjects Fusion, Notepad

Web Programming Skills:
HTML, XHTML, CSS, JavaScript

Operating Systems:
Mac OS X, Windows 9x/NT/2K/XP

Other Skills:
MS Office (Word, PowerPoint, Excel), various web graphics optimization applications

 
Educational Background
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1997–1999
STI College - Quezon City
- Diploma in Multimedia Arts

1993–1997
University of the Philippines - Diliman
- Bachelor of Arts in Anthropology
- GPA 1.75 (1.0 being highest)
- University Scholar Awardee (2nd Semester AY 1995-1996 and 1996-1997)
- College Scholar Awardee (1st Semester AY 1995-1996 and 1996-1997)
- UP Varsity Scholar (1993-1997)
- Member, UP Collegiate Varsity Baseball Team (1993-1997)

 
Resume Download
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  PDF format