Work Experience
Senior UX Designer Quidsi Inc. ( Amazon, Inc. ) / Sept 2011 - Present / Jersey City, NJ
- Meeting with major stakeholders to define functional solutions for online business objectives. This entails collaborating with development, marketing and creative team to build a core function of project from ground up
- Conception, creation and presentation of concepts through high-level wireframes, workflows, design mockups as well as rapid prototyping
- Introduce new functionalities and optimize existing functionalities to ensure user shopping experience is optimized and seamless as possible
- Detailed information architecture, sitemaps and annotated wireframes to communicate a seamless user experience to developers
- Visual design execution of said concepts from sketches / storyboards to final production-ready files. Ability to visually execute against a style guide
- Perform usability testing and quality assurance of the resulting online experience to make sure it on its highest level of optimization
Lead UX/UI Designer OpenCrowd Inc. / Apr 2008 - Sept 2011 / New York, NY
- Deep hands-on involvement in user experience design projects for fortune 500 client engagements
- Actively working on conceptualizing / strategizing intuitive user experiences and facilitate creative sessions amongst internal/external stakeholders to address key interface unmet needs that would greatly impact usability
- Spearheading all facets of visual and user interface design on multiple design projects
- Deliver UI designs and interaction workflows that provide exceptional user experiences
- Ensure functional and design requirements are in sync throughout the design lifecycle
- Works on Web & Mobile (native as well as Mobile Web) interfaces using HTML5 and CSS3 standards
- Analyze competitors as well as monitor and incorporate industry trends and best practices into interface designs
- Serve as key point of contact to the client for creative direction and reviews
Senior UX/UI Designer Infolearner LLC / Oct 2007 - Apr 2008 / New York, NY
- Executed design mock-ups and website design concepts for numerous online/multimedia projects. This includes planning, analyzing and creating visual solutions for online/multimedia initiatives of the company
- Performed overall planning on key user needs, strategies, goals and developed websites and multimedia applications that met those needs
- Ensured design consistency across all elements in each site, maintained consistent industry-competitive "look and feel" for all client websites
- Optimized websites for search engine listing making proper use of META tags, alternate tags, correct and compliant syntax and CSS validations to make sure site has maximum exposure to search engine listings as well as follow the Web standard programming procedure
Creative Director Experts Technology Solutions / Oct 2001 - Oct 2005 / Jeddah, KSA
- Spearheaded the design team in conceptualizing, developing and implementing web design concepts for different clients from automotive sectors as well as banks and corporations in Saudi Arabia including, but not limited to – BMW, Rolls Royce, Mini, Audi, Volkswagen, Bank Saudi Fransi, Saudi-American Bank and Microsoft Arabia
- Conceptualized and developed site layouts, graphical concepts, storyboards, mock-ups, interaction flow, presentations and information architecture for clients using Adobe Creative Suite
- In-charge of presenting the final site design mock-ups and interfaces created by the design team to the client for approval
- Full and active involvement in full website lifecycle from analyzing business requirements to creating graphical designs, coding, implementation, testing and deployment
- Designed the layout, and render graphically executed marketing materials in all media (both in print and in web) adhering to clients' brand guidelines
Senior Web Designer Wireless Internet Solutions / Mar 2000 – Aug 2001 / Makati, Philippines
- Designed and developed company's WAP conference website that has won the prestigious People's Choice Award for the 2000 Philippine Webby Awards
- Head of web development initiative focused on leading a team of designers and programmers to create in-house websites of company's subsidiaries
- Conceptualized and developed design paraphernalia for the company, and its subsidiaries such as corporate branding, posters, banner ads and websites
- Created online marketing assets like site banners, splash pages, site popups, email blasts as well as print ads to promote company's latest software products to boost marketing campaigns
- Pioneer member of the company's WAP development team, focused in creating low resolution bit-rate graphics for mobile applications and animations
Education
Diploma in Multimedia Arts / 1997 - 1999 / STI College
Bachelor of Arts in Anthropology / 1993 - 1997 / University of the Philippines
Skills
UX/UI Design
- Design Methodology
- Information Architecture Layout
- Pre-Visualization & Storyboarding
- Low/High Fidelity Mockups
- Interaction Methodology
- Small-screen Design
- Rapid Prototyping
- Usability Testing
- Wireframing
- Dashboards
- Styleguides
Visual Design
- Design Leadership
- Web Graphics Creation
- Image Manipulation
- Identity & Branding
- Print Collaterals
- Compositing
Tools
- Photoshop
- Illustrator
- InDesign
- Fireworks
- Omnigraffle
- Dreamweaver
- Balsamiq Mockups
- Flash Catalyst
- Premiere Pro
- SoundBooth
- Lightroom
- XHTML
- Bridge
- Eclipse
- Flash
- Coda
- CSS
Hobby
- Photography
- Running
- Biking
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